Tie every release to the work and customers it affects
Most teams treat a release as a version number and a green checkmark. That hides the two things leaders actually ask about: what did we ship, and who does it change things for. Release analytics closes that gap by linking each deploy back to the themes, product plans, and pull requests it contains, then forward to the customers and accounts it touches.
FeatureFactory builds this mapping automatically from your Git history and planning artifacts. When a release goes out, you get a grouped view of the features it delivers instead of a flat list of commit hashes. Pair that with how planning connects to delivery and every release becomes a traceable line from intent to production.
The payoff is a shared language between engineering and the rest of the company. Product knows which themes landed, support knows which customers are affected, and engineering keeps a clean audit trail from product plan to deploy without writing a single status update.