Pillar 02 · Plan

Turn scattered customer signal into work worth building.

Find the recurring problem, preserve the evidence, and produce a product plan with enough context and acceptance criteria for an engineer-or agent-to execute.

Get early access Try the product plan generator

Connected source context Traceable themes Source-cited product plans

Evidence to specification

Signal → insight → theme → product plan

Sample flow

Output: checkout recovery product plan with 4 testable acceptance criteria

What Plan gives you

A decision system-not another activity dashboard.

Bring customer context together

Connect work tracking, support, CRM, conversations, and calls without making one system replace the others.

You get: A searchable signal layer with source context intact.

Extract actionable insights

Turn unstructured conversations into bugs, requests, friction, praise, and product observations.

You get: Structured insights linked back to the original evidence.

Find recurring themes

Group related evidence so frequency and customer impact emerge without losing the individual voices underneath.

You get: Deduplicated themes with a traceable evidence set.

Prioritize with impact

Compare frequency, account context, strategic fit, urgency, and existing work before choosing the next move.

You get: A defensible priority-not the loudest request.

Draft source-cited product plans

Carry the problem, evidence, constraints, requirements, risks, and success measure into one build-ready artifact.

You get: A product plan that explains both what to build and why.

Stay linked to delivery

Match themes and product plans to existing Jira, Linear, or GitHub work instead of creating a parallel roadmap.

You get: A continuous trail from customer signal to shipped change.

Inside FeatureFactory

See the evidence in the product.

These views use representative product data. Open any image at full size to inspect the workflow and supporting context.

Customer signals organized into evidence-backed product themes. — Turn scattered customer signals into themes that preserve the supporting evidence. Open full size ↗

Product plan connected to customer evidence, acceptance criteria, and outcomes. — Keep customer evidence, requirements, and expected outcomes attached to the plan. Open full size ↗

Customer account page with health context, requests, and a unified activity timeline. — See account health and every relevant customer signal in one evidence timeline. Open full size ↗

Example · plan the checkout recovery

Turn 28 scattered signals into one accountable decision.

Support conversations, sales notes, Slack threads, and delivery work all point to onboarding checkout friction. Plan keeps the evidence connected as the team moves from pattern to specification.

Illustrative workflow · sample data, not customer results

Find

Identify the recurring problem

Extract the specific failure, affected journey, source, and customer context from each conversation.

Sample: 28 signals · 11 accounts · checkout recovery theme

Decide

Separate evidence from urgency

Compare reach, impact, strategic fit, and related work before promoting the theme.

Sample: highest-weight friction in new-customer onboarding

Specify

Create work an agent can execute

Draft requirements, risks, acceptance criteria, and the outcome measure with citations attached.

Sample output: recovery-flow product plan · 4 acceptance criteria · ≥70% completion target

Decisions, not vanity metrics

Know what to do next.

Each view is designed to resolve a real product or engineering question-and keep the evidence close enough to challenge.

What deserves attention now?

Compare repeated evidence and account impact against strategy and work already in flight.

Is the problem understood?

Open the cited signals behind a theme before turning it into a solution or a roadmap commitment.

Is the plan build-ready?

Check that scope, constraints, acceptance criteria, risks, and the intended outcome are explicit.

Proof you can inspect

The evidence stays one click away.

See every available source

Browse the systems FeatureFactory can connect for delivery, product, support, CRM, and conversations.

Browse integrations

Pressure-test a product plan

Use the free generator to explore the structure of a build-ready product requirements document.

Try the product plan generator

Grade the handoff

Check whether acceptance criteria are specific, testable, complete, and ready for execution.

Try the criteria grader

Before you connect

Questions teams ask about Plan.

The integration catalog covers work tracking, support, CRM, collaboration, meetings, feedback, and product systems. Each connected source retains enough context to trace an insight back to the original record.

See it on your own work

Bring one noisy signal source. Find the pattern inside it.

Join early access to connect your highest-value customer context and turn repeated evidence into a build-ready plan.

Read-only to startNo replacement rolloutYour IP stays yours

Continue the loopNext: turn the approved plan into controlled agent work