Guide
From Opportunity to Shipped Feature
The full journey, walked with a worked example: from a validated opportunity through the Plan pillar handoff to agent-built work and a measured outcome.
This is the full FeatureFactory journey, walked with a worked example: from a validated opportunity to a shipped, measured feature. It shows how the handoff into the Plan pillar works and where agents and measurement fit.
Pick a validated opportunity
Start with an opportunity that scores well on intensity, frequency, and willingness to pay, and that comes with real sourced evidence. That evidence is the "why" you will carry the whole way.
Hand it off: signal to insight to theme
Sending an opportunity into the Plan pillar creates a signal, extracts an insight, and groups it into a theme, the same path any Jira or Slack signal takes. The opportunity becomes a first-class part of your roadmap.
Generate the PRD
The theme feeds a PRD that is enriched, researched, checked against the competitive landscape, assembled, and refined. The competitor analysis extends the gap notes the finder already produced.
Build with agents
The PRD becomes work orders that agents execute and humans review. The target outcome stays attached so the build never drifts from the point.
Measure and loop back
After it ships, measure the outcome against the target. Feed the result back into your signal so the next opportunity is sharper than the last.