Product analytics

Heap + FeatureFactory

Connect aggregated adoption and usage evidence to product decisions and shipped work.

Connect Heap with FeatureFactory to bring business-level product analytics into product, delivery, and customer decisions.

Product insights
Customer intelligence & sentiment
Planning & execution

Why connect it

Turn Heap activity into decisions your teams can act on.

Product insights

Connect roadmap decisions to delivery evidence, adoption, feedback, and outcomes.

Customer intelligence & sentiment

Turn conversations, support activity, sentiment, and account context into product signals.

Planning & execution

Keep planned work, shipped changes, and business priorities connected.

Popular workflows

What teams use it for

Use Heap context alongside FeatureFactory’s delivery, product, and customer intelligence instead of analyzing another isolated activity feed.

1Compare feature delivery with adoption
2Prioritize work using product usage evidence
3Connect account behaviour to feedback and roadmap themes

How the integration works

Clear data and synchronization mechanics.

These are common data types teams connect through the API-not claims about a FeatureFactory-managed Heap integration. You control the exact records and actions.

Data into FeatureFactory

Feature Adoption Aggregates
Account Usage Aggregates
Product Signals
Cohort Summaries

How updates arrive

REST API Batches
Webhook Adaptation
Incremental Cursors
Files And Bulk Exports

Data back to Heap

Approved Updates In Your System
Action Results And Retry Status
Connection Health Updates

Examples available to custom API connections, not actions currently built into the Heap integration. Your implementation controls which authorized commands are supported.

Freshness: You control the update frequency. Webhooks and incremental requests can keep FeatureFactory current throughout the day.
History: Import existing history through batches or files. Interrupted imports can continue from their last completed request.
Deletions: Send deletions explicitly. During a full refresh, missing records are only marked as removed after the refresh completes successfully.
Limits: Send up to 500 records or 10 MB per request. A unique request key makes retries safe.

Questions

Heap integration FAQ

Can I connect Heap to FeatureFactory today?

Connect this system today with the FeatureFactory API.

What Heap data can FeatureFactory use?

A custom API connection can be configured for Feature Adoption Aggregates, Account Usage Aggregates, Product Signals, Cohort Summaries.

How does the Heap integration stay current?

You control the update frequency. Webhooks and incremental requests can keep FeatureFactory current throughout the day. Supported paths include REST API Batches, Webhook Adaptation, Incremental Cursors, Files And Bulk Exports.

Can FeatureFactory send updates back to Heap?

Yes. Your API connection can support approved updates such as Approved Updates In Your System, Action Results And Retry Status, Connection Health Updates. The exact actions depend on your connection.

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